Which risk should Bob's indie film retail site be most concerned with?

• A. Marketing misalignment
• B. Intellectual property enforcement
• C. Price competition
• D. Supply reliability

Answer: (D)

Reliability of obtaining and delivering the film catalog is the most critical concern for an indie film retail site. If you can’t source titles or you can’t deliver them to customers—whether due to licensing gaps, supplier issues, or licensing windows—you won’t be able to fulfill orders on time. Stockouts or delayed access undermine trust and drive customers away, which hits revenue and hurts your reputation—problems a small, niche retailer can’t easily recover from.

Marketing misalignment matters for attracting buyers, but it won’t help if the product isn’t available. Intellectual property enforcement is important to stay compliant, but with proper licensing you reduce this risk. Price competition affects margins, yet without a dependable supply you can’t sell at any price. So securing dependable supply and licensing sits at the heart of the business’s ability to operate successfully.