Which of the following is a building block of the Business Model Canvas?

• A. Brand Identity
• B. Key Activities
• C. Advertising Plan
• D. Customer Acquisition Cost

Answer: (B)

The main idea being tested is identifying what kinds of elements count as building blocks in the Business Model Canvas and how they describe the operations a business must perform. Key Activities are a formal building block because they define the essential actions the company must undertake to deliver its value proposition and run the business. They specify the day-to-day operations needed to create and deliver products or services, support the platform, or solve customer problems, and they connect directly to the other blocks like Key Resources and Key Partnerships. For example, manufacturing, software development, or logistics planning can all be key activities depending on the business.

Brand Identity, Advertising Plan, and Customer Acquisition Cost aren’t themselves building blocks in the canvas. Branding and advertising are important practical considerations, but they’re tactics or outputs, not standalone blocks. Customer Acquisition Cost is a metric used to evaluate marketing efficiency, not a core block describing ongoing activities.