Which is an expected advantage provided by franchisors to new franchisees?

• A. Marketing support
• B. Brand recognition
• C. Operational flexibility
• D. Lower startup costs

Answer: (B)

Brand recognition is the strongest advantage because an established brand gives customers immediate trust and familiarity from day one. When a franchisor has a recognizable brand, new franchisees benefit from existing customer awareness, making it easier to attract shoppers, generate initial sales, and compete in the market without having to build a brand from scratch. The franchisor typically supports this with brand-approved marketing and messaging, which amplifies the effect, but the core value is that the brand itself brings in customers who already know what to expect. Operational flexibility is usually limited to maintain consistency with the brand, and startup costs are not inherently lower in a franchise.