What is the purpose of the Channels block in the Business Model Canvas?

• A. They describe how value proposition is delivered to customers.
• B. They describe the company culture.
• C. They set supplier contracts.
• D. They estimate tax liabilities.

Answer: (A)

The Channels block shows how the value proposition gets to customers and through which touchpoints it is delivered. It maps the pathways for awareness, evaluation, purchase, delivery, and after-sales support, detailing the methods and channels a company uses—whether direct or via partners—and how those channels affect reach, cost, and the customer experience. This focus on delivering and delivering access to the offering is why it’s the best fit: it’s all about how customers actually receive and interact with the product or service, not internal elements like culture, procurement contracts, or tax considerations. Internal culture relates to the company itself, supplier contracts cover procurement terms, and tax liabilities concern financial obligations, none of which describe how value is delivered to customers. For example, an online retailer may use a website for discovery, email communications for follow-up, and courier services for delivery—together these channels bring the value proposition to customers and support the whole customer journey.