In writing a business plan, which part makes the most sense to put in the description section?

• A. Cash flow projections
• B. Marketing strategy
• C. Target markets
• D. Competitive analysis

Answer: (C)

Describing who the business serves belongs in the description section because that part of the plan presents the customer focus and the market opportunity in plain terms. The target markets define the specific groups of customers you intend to reach, what they need, and why your offering fits them, which helps readers quickly grasp the business concept. Cash flow projections belong in the financials or projections, the marketing strategy belongs in the marketing plan, and competitive analysis fits in the market or industry section where you compare rivals. Keeping the target markets in the description maintains a clear, cohesive overview of who you’re serving and sets up the rest of the plan for more detailed sections.