In the context of a sales funnel, what activity is typical in the Awareness stage?

• A. Awareness: Ads/SEO to reach new audiences
• B. Interest: Engaging in direct sales
• C. Decision: Offers and demos
• D. Action: Purchase

Answer: (A)

In the Awareness stage the main goal is to get seen by people who haven’t heard of your brand yet. This is where you introduce your product or service to new audiences, using tools that expand reach, like ads and search engine optimization. Ads place your message in front of potential customers as they browse or search, while SEO helps your site appear when people look for solutions you offer, building initial recognition. Direct sales efforts belong to later stages when the audience has become aware and is beginning to show interest. Offers, demos, and other conversion tactics fit the Decision stage as prospects compare options, and the Purchase action is the final step in the funnel.