A crafts hobbyist decides to sell greeting cards online. Which setup describes the best path for selling handcrafted cards from home?

• A. Sell at craft fairs only
• B. Open an online business
• C. Open a brick-and-mortar shop
• D. Sell wholesale to retailers

Answer: (B)

Launching from home works best when you want to reach customers online with low upfront costs. Opening an online business lets you sell directly to buyers from anywhere, scale gradually, and manage branding, pricing, payments, and shipping all in one place. This approach gives the flexibility to work from home, test designs, and learn what customers like while building a customer base and a sustainable process. Other options impose more overhead or constraints: selling only at craft fairs limits reach to events and can be seasonal; a brick-and-mortar shop adds substantial rent and operating costs you may not be ready for; selling wholesale to retailers requires larger production runs and distribution channels that aren’t necessary for a hobbyist starting out.